Advertising technology (AdTech)
An umbrella term describing the tools that brands, agencies, publishers and platforms use to target, measure and analyze digital advertising efforts.
Agency Holding Company
The industry term used to describe parent advertising agency companies that own smaller advertising agencies. The term is often used to describe the “Big Six” agency holding companies: WPP, Omnicom, Publicis Groupe, Interpublic, Havas and Dentsu.
American Federation of Musicians (AFofM)
A labor union that represents professional instrumental musicians in the United States and Canada.
Anti-money laundering/combating the financing of terrorism (AML/CFT)
Measures to prevent criminals and terrorists from abusing the financial system.
API stands for Application Programming Interface
A way for two or more computer programs to communicate with each other.
An arbitrage in sports betting is when a bettor makes multiple bets on the same event to guarantee a profit no matter the result. It’s usually a result of different sportsbooks offering different odds on the same event.
Artificial intelligence (AI)
The application of computer science, mathematics, statistical methods, logic, probability and economics, psychology, linguistics, philosophy and neuroscience to computer systems or machines (in combination with software) to mimic neural functions that humans associate with other human minds, including learning, problem-solving, recognizing, understanding, translating, analyzing and instructing the operation of machinery or robots.
Augmented reality (AR)
Enhancement of the real physical world aided by the use of technological devices to create an interactive environment.
The use of data, machines and algorithms to make decisions in a range of contexts, including public administration, business, health, education, law, employment, transport, media and entertainment, with varying degrees of human oversight or intervention.