Advertising, Marketing, and Promotions: Advertising counselling and clearance for traditional and interactive advertising campaigns, and counseling on consumer protection issues, design and implementation of promotions, and new media matters, including text message marketing, user-generated content, and social media.

Trademarks and Brand Protection: Trademark selection and clearance, assistance with the development of branding strategies, trademark prosecution, and global trademark portfolios management. Rob also advises on domain name strategies and new gTLD matters.

IP Transactions, Licensing, and E-Commerce: IP and privacy matters associated with mergers, acquisitions, outsourcing, transition services, and other significant corporate transactions. In addition, Rob counsels clients on software and mobile application development, end-user licenses, application service provider agreements, and software licensing.

IP Disputes and Litigation: False advertising, copyright, trademark, domain name, defamation, right of publicity, and unfair competition disputes and litigation, as well as UDRP proceedings and matters before the National Advertising Division and the Trademark Trial and Appeal Board. 

Talent, Music, and Copyright: Music and content licenses, and high-level talent agreements for use in advertising and branded entertainment. Rob also counsels content creators and content providers on the protection and commercialization of their music, literary, and other creative properties.

Rob is an adjunct faculty member of Chicago-Kent College of Law and has also taught at The John Marshall Law School's Center for Intellectual Property, Information and Privacy Law.

Rob is actively involved in pro bono service on behalf of several prominent music and arts organizations. He is also a member of the Board of Directors of the Lawyers for the Creative Arts and Illinois Legal Aid Online (ILAO).