Network clearance, or approval by the broadcaster designated to run your advertisements, is fundamental to the advertising business.
Without this crucial step, your ad – and whatever work you’ve put into it – is completely inert.
At Reed Smith, we are well versed in network clearance and well equipped to manage all aspects of the process for you. Our lawyers are both highly skilled practitioners and preeminent thought leaders in the field, having written and spoken nationally on network clearance and broadcast standards.
Our services in this area include:
- Managing all aspects of the network clearance process, from the concept stage to final production
- Reviewing concepts, scripts, and storyboards to determine if any network clearance issues exist, as well as suggesting possible solutions to those issues
- Negotiating between the client’s account management and production teams and the network editors
- Drafting network clearance documents such as releases, testimonial affidavits, and producer affidavits
- Maintaining extensive network clearance files, including claim substantiation materials