When Reed Smith first published the guide three years ago, many of the legal questions surrounding AI were only beginning to emerge. Since then, AI has moved quickly from emerging technology to widespread adoption across the entertainment & media industry, while the legal landscape has evolved significantly through new regulation, litigation and case law across multiple jurisdictions.
Elle Todd, co-chair of Reed Smith’s Entertainment & Media Industry Group, said: “When we launched the original guide three years ago, we were looking at legal questions and potential use cases that were only beginning to emerge. Many of those questions are now playing out in practice, and issues that were largely hypothetical then are increasingly part of the day-to-day reality for businesses across the industry.
“That gives us an important perspective on just how far the landscape has moved. We’ve seen new regulations introduced, significant litigation and developments in case law, alongside AI use cases being rolled out at scale.”
“AI has become part of our daily lives and continues to reshape the entertainment & media industry at extraordinary speed. The legal issues are evolving just as quickly and increasingly cut across jurisdictions and areas of law. We’re publishing this updated guide to give clients a practical view of where the law stands today, how it is developing and what those changes mean for their businesses.”
Reflecting the breadth of legal and commercial issues now being shaped by AI, the guide combines insight from Reed Smith lawyers across multiple practices and jurisdictions. It examines both the developing legal and regulatory framework and its practical application across the entertainment & media industry.
The guide covers:
AI, copyright & intellectual property
- UK copyright & AI training: Where the law stands after the opt-out rejection
- Text & data mining in the EU
- Text & data mining in Singapore: Three years on
- Challenges of data licensing in the U.S.: What is “fair use”?
- The key features of AI licensing
- The thorny issue of data ownership
- IP: Copyright
- IP: Trademarks, patents & trade secrets
AI regulation, privacy & governance
- Regulation of AI in the EU
- Regulation of AI in the UK
- Data protection and privacy: European Union, United States & United Kingdom
- AI ethics
- Digital identities
AI Contracts, Disputes & Risk
- Litigation & emerging trends
- AI disputes & procedural issues
- Insurance implications of AI
- AI & rights of publicity in the UK
AI across entertainment & media
- AI in film & television: From experimentation to industry standard
- Games
- Music - Part 1: Litigation & licensing
- Music - Part 2: Copyright & NIL
- Music - Part 3: Industry pressures & what comes next
- Talent and use of synthetic performers
- AI in sports
- Gambling
- Investing in AI
- AI & advertising
- AI in media planning & buying: Current trends & risk considerations
Reed Smith’s Entertainment & Media Guide to AI: Three Years On is available on the firm’s website.
About Reed Smith
Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, we deliver smarter, more creative legal services that drive better outcomes for our clients. Our deep industry knowledge, long-standing relationships and collaborative structure make us the go-to partner for complex disputes, transactions, and regulatory matters.
