The Reed Smith team brings deep, expansive experience across the full spectrum of trademark and soft IP, combining top-tier private practice credentials, in-house experience, and public-sector training.
Recognized leaders in the U.S. and worldwide, our attorneys are entrusted with protecting the world’s most famous and valuable brands. Our trademark practice is built to address innovative and novel issues at the intersection of IP, content, and media – non-traditional marks, personality and event marks, digital assets, and platform enforcement – translating emerging legal principles into practical guidance that can be executed by in-house and commercial teams. When disputes arise, our trial lawyers appear daily in courts, at the Trademark Trial and Appeal Board (TTAB), and in multinational proceedings, obtaining injunctions, prevailing on summary judgment, and resolving cases efficiently through mediation when appropriate.
Trademark practice is cutting edge, working with both consumer-facing and business-facing brands. When we advise on the creation, ownership, and enforcement of trademarks and brands, we use a creative approach that reflects each client’s brand image, values, and aspirations. We see ourselves as brand ambassadors, striving to enhance the brands we protect.
The lawyers and other professionals who make up our trademark team are among the best in the field. We advise clients – from large and well-known corporations to small and medium-sized businesses – on best practices for developing and using their trademarks, establishing trademark ownership, and enforcing their trademark rights. We understand the law and our clients’ business needs.
