In this SXSW 2026 segment, Reed Smith, ElevenLabs, and Real Chemistry leaders explore where in entertainment and media AI is creating the most meaningful opportunities. Speakers discuss how generative AI is democratizing creativity, opening new revenue streams, and enabling content to scale in ways that were previously cost prohibitive. Drawing on perspectives from both technology developers and in house legal teams, the conversation emphasizes a shift from fear based reactions to pragmatic risk allocation, education, and contract strategies that allow organizations to harness AI’s potential while protecting proprietary and confidential data.