AI in media and entertainment: SXSW 2026 video series
At SXSW 2026, Reed Smith convened industry leaders, technologists, and in-house counsel to explore how artificial intelligence is reshaping media and entertainment—and what responsible adoption looks like in practice.

Across two sessions, Reed Smith partners and guest speakers examine the legal, ethical, and commercial challenges emerging as AI becomes embedded in content creation, distribution, and business strategy. The conversations focus on building trustworthy AI systems, navigating evolving IP and copyright issues, protecting talent and creative rights, and identifying practical pathways for innovation that balance risk management with opportunity in a rapidly changing landscape.

Explore the video segments below to dive deeper into each session’s key discussions and practical takeaways.

AI Safety & Trust: Building Responsible Media Tech

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AI in Entertainment: Navigating IP, Ethics & Opportunity

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