Reed Smith, ElevenLabs, and Real Chemistry leaders take a deep dive into the evolving IP risks facing filmmakers, musicians, advertisers, and content creators using generative AI. Prompts, training data, and output review can affect ownership, infringement exposure, and litigation risk. They provide  real-world examples from audio, music, and advertising to show why responsible prompting, record keeping, licensing strategies, and built in guardrails are critical tools for mitigating disputes.