In the hyper-complex pharmaceutical industry, marketers confront unprecedented regulation, persistent pressure to innovate and launch the next wave of blockbusters and a labyrinth of communication channels and platforms from which to cultivate a two-way dialog with consumers and their healthcare providers. The ANA’s 2014 Pharma Day is a summit dedicated to exploring the marketing-based issues and themes that all industry stakeholders face while elevating the conversation through shared insights, best practices and senior level case studies, from across the ecosystem, culminating with take-aways that attendees can apply immediately.

Social Media continues to alter the rules of engagement for companies, brands, marketing professionals and their legal advisors. This presentation will highlight the FTC’s latest guidelines and provide an update on the evolving legal landscape around social media, specifically, how its spheres of influence impact the pharmaceutical industry. We know that developing Digital Marketing and Social Media guidelines is one of the most challenging facets in the establishment a winning Digital Marketing and Social Media Strategy, but it can be even more daunting for Pharmaceutical companies bound in a web of regulation. Coming out of this session, attendees will take home a robust list of actionable do’s and don’ts as they look to define and execute their Digital Marketing and Social Media presence.