Keri S. Bruce

Keri is outside counsel to the Association of National Advertisers (ANA) and has provided key legal guidance on leading industry reports published by the ANA relating to client/agency agreements, media buying, and programmatic media. She drafted the ANA’s Master Media Buying Services Template Agreement for advertisers. Her deep experience in the media buying and ad sales space has made her a trusted advisor to clients when it comes to understanding the digital media ecosystem, managing client/agency RFPs, drafting and negotiating client/agency and ad tech agreements, and launching retail media networks.

Keri’s clients include both domestic and global companies, nonprofits, and trade organizations across a wide array of industries, including beauty, fashion, luxury goods, retail, apparel, consumer packaged goods, restaurants, financial services, advertising, media, publishing, automotive, technology, and sports. Keri is a frequent speaker on advertising and marketing issues and regularly contributes to industry thought leadership initiatives.

Before becoming an attorney, Keri spent seven years working in the advertising industry on the agency side, leading the development and production of advertising strategies and campaigns for both start-up and global brands in the consumer packaged goods, wine, technology, and financial services industries. Her firsthand knowledge of the advertising and marketing industries gives her a unique understanding of clients’ objectives and the ever-changing advertising and media landscape.