Event Type: Seminar
Ad Age identified media transparency as one of its 2014 “Biggest Stories of the Year.” An ANA survey found that nearly half of respondents were concerned about the transparency of media buys – undisclosed rebates and programmatic buying were among the issues noted for transparency concerns. This session will feature perspective from a panel of industry leaders on transparency issues and will then evolve into a town hall discussion to get the input of conference attendees.
Join Doug Wood for his panel entitled "Is the Advertising Ecosystem on the Edge of Armageddon?" and Keri Bruce for her panel entitled "Transparency Town Hall."