Andreas and his co-speakers will be talking about and demonstrating, how to use GDPR as a competitive advantage for effective and compliant tracking, retargeting, and profiling.
Event Type: Seminar
- Location Name:
- Hamburg Messe, Messeplatz 1, Hamburg 20357
- Start Date/Time:
- 7 May 2019
- End Date/Time:
- 8 May 2019
- Event Materials:
- Register for OMR Festival 2019 - GDPR meets Performance Marketing
Websites are one of the most vulnerable points of an organization because any data breach can easily be detected and accounted for with very little effort. Data protection is hence slowly becoming the decisive success factor for every data-driven company. Under GDPR website operators are required to have a legal basis when using web technologies. In the case of tracking, retargeting, and profiling this basis can only be a legit user consent according to the German data protection authority. In this masterclass we will be demonstrating what you need to keep in mind and how you can use the GDPR as your competitive advantage.