The California Consumer Privacy Act (CCPA) has the potential to dramatically reshape the way that the advertising industry does business in California, across the United States, and possibly worldwide. All advertisers, publishers, and other players in the adtech ecosystem will need to assess the scope and impact of the CCPA on their businesses and craft strategies to achieve compliance.

Speakers: Gerard M. Stegmaier Keri S. Bruce

Event Type: Webinar

Location Name:
Reed Smith Webinar
Start Date/Time:
8 May 2019
End Date/Time:
8 May 2019

Please join the Reed Smith IP, Tech & Data Group for a CLE webinar to examine key practical considerations for advertising and using customer data under the CCPA. The program will touch on issues, including:

  • Providing explicit notice—advertising data and California’s definition of “sale”
  • Programmatic advertising and beyond—industry’s response
  • Existing and emerging tech—identifying winners and losers 
  • Reviewing CCPA fundamentals - answers to fundamental and recurring CCPA questions