Reed Smith and the Association of National Advertisers (ANA) today announced that the firm has become the first law firm member of the #SeeHer movement.

#SeeHer is led by the ANA, the largest marketing and advertising trade association in the U.S. whose members comprise nearly 1,000 companies with 15,000 brands that collectively spend or support more than $400 billion in marketing and advertising annually.

Launched in 2016, #SeeHer’s goal is to increase accurate portrayals of women and girls in U.S. advertising and media by 20 percent by 2020, the 100th anniversary of women in the U.S. winning the right to vote. At the half way point, the group recently announced that they are more than half way to their goal.