As part of the transaction, a majority stake in Wiethe Content is acquired; the seller remains indirectly involved in Wiethe Content.
Wiethe Content is one of the leading content agencies in Europe with particular expertise in the areas of fashion and lifestyle. As a multichannel agency, Wiethe Content stands for successful brand and corporate communication and offers full-service expertise in the areas of print, e-commerce, photography and online marketing.
Founded in 2015, BCP is a leading Frankfurt based Private Equity investor focussing on succession plan solutions, expansion capital and buyouts. As part of its investment approach, BCP is specifically investing in midsize Mittelstand companies in Germany, Switzerland and Austria with an annual turnover of 10 to 50 million Euros. BCP invests up to 45 million Euros of equity in each transaction and currently holds 8 portfolio companies.
Corporate/Private Equity partner Florian Hirschmann, who co-led the Reed Smith team with counsel Silvio McMiken, said: “We are pleased to have advised BCP on this strategic and significant acquisition that will further strengthen their position as a leading Private Equity firm for the Mittelstand.”
The interdisciplinary team at Reed Smith advised on corporate/PE, tax, employment, intellectual property and IT/data protection, involving lawyers from the firm’s offices in Frankfurt and Munich.
The full team advising on this complex transaction involved:
- Florian Hirschmann (partner), Silvio McMiken (counsel), (both leading, Corporate/PE, Munich)
- Tobias Schulz (associate), Siling Zhong-Ganga (paralegal, both Corporate/PE, Munich)
- Dr Martin Bünning (partner), Carina Park (associate, both Tax, Frankfurt)
- Vincent Magotsch (associate, Employment, Munich)
- Dr Andreas Splittgerber (partner, IT/Data Protection, Munich)
- Christian Leuthner (senior associate), Irmela Dölle (associate, both IT/Data Protection, Frankfurt)
- Dr Christoph Mikyska (associate, IP, Munich)
About Reed Smith
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