MUNICH - Global law firm Reed Smith today announced that it has advised Beyond Capital Partners GmbH (BCP) on the acquisition of Wiethe Content GmbH & Co. KG (Wiethe Content) by Beyond Capital Partners Fund II GmbH & Co. KG (indirectly through an acquisition vehicle, BCP Digital Branding GmbH).

As part of the transaction, a majority stake in Wiethe Content is acquired; the seller remains indirectly involved in Wiethe Content.

Wiethe Content is one of the leading content agencies in Europe with particular expertise in the areas of fashion and lifestyle. As a multichannel agency, Wiethe Content stands for successful brand and corporate communication and offers full-service expertise in the areas of print, e-commerce, photography and online marketing.

Founded in 2015, BCP is a leading Frankfurt based Private Equity investor focussing on succession plan solutions, expansion capital and buyouts. As part of its investment approach, BCP is specifically investing in midsize Mittelstand companies in Germany, Switzerland and Austria with an annual turnover of 10 to 50 million Euros. BCP invests up to 45 million Euros of equity in each transaction and currently holds 8 portfolio companies.