LONDON, NEW YORK – Global law firm Reed Smith has advised the founders of Talking Egg Ltd on the sale of the company to Dubai based investor, Mustafa El Fishawy.

Talking Egg is the owner of the record breaking @world_record_egg Instagram account that posted a picture of an egg in January 2019 as part of a mental health campaign. The egg became a global phenomenon and an internet meme within days of its creation, reaching 18.4 million likes in just under 10 days. By 18 March 2019, it had accumulated over 53.3 million likes, becoming the most-liked Instagram post of all time until it was overtaken by Lionel Messi’s World Cup post in 2022.

The founders, CJ Brown, Chris Godfrey and Alissa Khan-Whelan, will now focus on new ventures.

The cross-office team at Reed Smith advising Talking Egg included New York partner Ed Shapiro, London corporate and private equity partner Tom Whelan, and London associate Heidi Paget-Brown.

Whelan said: “It was great to support CJ, Chris and Alissa on this high-profile successful sale and we look forward to assisting them with their new ventures in due course. Selling such a famous Egg company at this time of year couldn’t be more appropriate.”