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In early December, General Motors Co. (“GM”) unveiled Marketplace, an in-vehicle commerce platform facilitating on-demand goods and services, including the ability to make reservations, order food, and locate the nearest gas station through dashboard screens of eligible Chevrolet, Buick, GMC, and Cadillac vehicles.

Authors: John P. Feldman

Brand partners include Dunkin’ Donuts, Wingstop, IHOP,, Parkopedia, and Marketplace is only one feature of a suite of services that GM plans to roll out to nearly four million drivers in the next few years. 

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