In early December, General Motors Co. (“GM”) unveiled Marketplace, an in-vehicle commerce platform facilitating on-demand goods and services, including the ability to make reservations, order food, and locate the nearest gas station through dashboard screens of eligible Chevrolet, Buick, GMC, and Cadillac vehicles.
Brand partners include Dunkin’ Donuts, Wingstop, IHOP, Priceline.com, Parkopedia, and delivery.com. Marketplace is only one feature of a suite of services that GM plans to roll out to nearly four million drivers in the next few years.
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