jfeldman@reedsmith.com

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John is a partner in the Entertainment and Media Industry Group. His practice focuses on advertising and unfair competition issues, including counseling and litigation of false advertising cases; counseling with regard to regulatory issues surrounding promotions such as sweepstakes, contests, and other sales incentives; and related intellectual property matters. He has extensive experience before the National Advertising Division of the Council of Better Business Bureaus, ("NAD") and has advised clients on regulatory investigations before the FTC and state attorneys general.

Awards & Recognition

  • Named as one of America's leading lawyers in the area of Advertising Law in The Best Lawyers in America (2008-2016 editions). The Best Lawyers lists, representing 137 practice areas in all 50 states and Washington, D.C., are compiled through an exhaustive peer-review survey in which thousands of the top lawyers in the United States confidentially evaluate their professional peers.
  • Recognized by Chambers USA for Advertising: Transactional & Regulatory, (2015-2017)

Notable Quotes

  • 30 September 2014 "FTC Issues Warning to 60 National Advertisers" FTC: Watch No. 859
  • 25 September 2014 "FTC’s Operation Full Disclosure reestablishes the rules of the road" Inside Counsel
  • 19 September 2014 "FTC Shifts Heat To Mobile Apps With Kids' Privacy Actions" Law360
  • 17 September 2014 “Yelp, TinyCo fined by U.S. for improperly collecting kids' data” Reuters
  • 27 February 2014 "How the FDA's Label Proposal Might Change Food Marketing" Advertising Age
  • 14 February 2014 "FTC Embraces Flexibility With New COPPA Compliance Tools" Law360
  • 17 January 2014 "Companies Eager For Guidance On Children’s Privacy Rules" Daily Journal
  • 1 July 2013 "Modified Online Children's Privacy Rules Take Effect in US" PC World
  • 28 June 2013 "Revised Kids' Privacy Rule Leaves Wiggle Room On Day 1" Law360
  • 26 April 2013 "FTC Hints At Teen Privacy Enforcement In New COPPA Guides" Law360
  • 27 February 2013 "Broader Children's Privacy Rules to Hit Apps Hard" Daily Journal
  • 27 February 2013 "Debate Over Mobile Data Privacy Heats Up" Daily Journal
  • 20 February 2013 "COPPA Team's Move Likely To Jumpstart FTC Enforcement" Law360
  • 1 February 2013 "FTC Mobile Guide Signals Start Of Privacy Crackdown" Law360
  • 21 December 2012 "FTC Updates COPPA for the Age of Social Media, Mobile Apps" Corporate Counsel
  • 19 December 2012 "FTC Bans Behavioral Targeting At Kids' Sites" Media Post Online Media Daily
  • 19 December 2012 "U.S. tightens rules protecting children's online privacy" Reuters, Chicago Tribune
  • 19 December 2012 "ITIF Analyst: FTC COPPA Revisions Harm More Than Help" Broadcasting & Cable
  • 5 September 2012 "FTC Guidance Reminds App Makers They Face Privacy Scrutiny" Law360
  • 22 August 2012"McDonald's, Viacom Websites Violate Child Privacy, Groups Say" Law360
  • 3 August 2012; Republished in The Legal Intelligencer 10 August 2012 "FTC Proposes New Rules for Children's Online Privacy" Corporate Counsel
  • 2 August 2012 "Consumer Protection: FTC Seeks Comments on More Proposed Revisions to Children's Online Privacy Rule" Bloomberg Law Privacy Law Watch
  • 1 August 2012 "FTC's Child Privacy Tweaks Bring Ad Networks Under Scrutiny" Law360
  • 27 September 2011 "Dot Com Ad Guidance Must Be Flexible To Endure: Attys" Law360
  • 21 September 2011 "COPPA Rule Changes Will Expand Privacy's Reach, Costs" Law360
  • 22 July 2011 "Website Allows Participants to Win Prizes by Critiquing Advertisements" Philadelphia Business Journal
  • 7 October 2009 "Air personalities face added burdens of vetting ad claims under new federal rules" Inside Radio
  • 6 October 2009 "FTC takes aim at celebs, Web hype-sters" Washington Post
  • 5 October 2009 "Swag The Dog: FTC Rules Bloggers Should Disclose Freebies" MediaPost
  • 1 May 2009 "Is It Working? An Update On The Food Industry's Response To The Issue Of Childhood Obesity" Youth Markets Alert
  • 12 January 2009 "Sellers Seeking to Raffle Home Online Face Fifty-State Patchwork of Rules, Restrictions" BNA Electronic Commerce & Law Report
  • January/February 2009 "FTC Considers Updating Its Guides to Endorsements and Testimonials" Nutritional Outlook
  • 15 August 2008 "Analysts Take a Closer Look at the FTC Report" Youth Markets Alert
  • 31 July 2008 "FTC Backs Self-Regulation" Brandweek
  • 3 March 2008 "Ads Blowing Smoke" New York Post
  • December 2007 "Food Fight" Washington Lawyer
  • 13 March 2006 "Privacy Issues Loom for Marketers" Advertising Age

Credentials

  • Cornell Law School, 1990, J.D., Editor-in-Chief, Cornell International Law Journal (1989-1990)
  • Princeton University, 1986, A.B., magna cum laude

  • District of Columbia
  • Illinois (retired)
  • Massachusetts (inactive)

  • American Bar Association, Antitrust Section, Consumer Protection Committee Vice chair (2009-present)
  • District of Columbia Bar Association
  • Promotion Marketing Association, Governmental & Legal Affairs Committee – Director (2001-2007)