The recent UK Supreme Court judgment in Iconix v. Dream Pairs was hotly anticipated by brand owners and trade mark practitioners. As expected, it has provided much needed clarity on the development of the doctrine of post-sale confusion in English trademark law. In so doing, the Court has affirmed that:  Brand owners will have a new and potentially powerful tool to combat dupes and copycat productsRights holders will need to consider more and different evidence of confusion when assessing and...