Ala advises clients in the media and technology sectors on complex issues at the intersection of data protection, artificial intelligence, consumer law, and digital regulation. She works with global organisations to navigate emerging digital frameworks, manage regulatory risks, and achieve compliance in an evolving legal landscape.
Her work spans privacy risk management, data subject rights, and breach response, as well as coordinating multi-jurisdictional compliance projects across key regimes, including the GDPR, EU Accessibility Act, EU AI Act, Online Safety Act, and the Digital Markets, Competition and Consumers Act (DMCC).
She regularly advises on consumer protection and accessibility, helping clients ensure their products and services are compliant, inclusive, and aligned with market and legal expectations. Ala has also designed and implemented assessment frameworks for evaluating products and systems under emerging legislation such as the EU AI Act and the DMCC. Her experience includes product counselling and reviewing consumer flows and user interfaces for regulatory compliance.
She also advises on the drafting and negotiation of technology contracts, SaaS agreements, and data processing terms, and has supported IP and privacy due diligence in corporate transactions.
Credentials
Education
- BPP Law School, London, 2021, LL.M.
- University of Warwick, 2020, LL.B.
Court admissions
- England and Wales
News
- Reed Smith M&A team advises investment group owned by Peter Jones on acquisition of American Golf(5 February 2026)
Insights
- DMCC subscription rules delayed to spring 2027: Key takeaways from the consultation response(9 April 2026)
- Full price, no surprises: CMA’s final price transparency guidance arrives(18 December 2025)
- The truth about fake reviews: what businesses need to know(7 August 2025)
Blogs
UK-US data bridge: Advancing Data Flows and Privacy
- Consent fatigue? ICO signals rethink of cookie rules for advertising(19 May 2026)
- Oh Crumbs... the 'opt-out' cookie is upon us 🍪(23 July 2025)
- UK Government announces new Data Use and Access Bill(12 November 2024)
- Convention 108+: The Council of Europe Releases Model Contractual Clauses for Global Data Transfers(11 July 2023)
- ENISA Releases Comprehensive Framework for Ensuring Cybersecurity in the Lifecycle of AI Systems(30 June 2023)
- Guidance on Privacy-Enhancing Technologies for Data Protection Compliance: Key Considerations for Organizations(23 June 2023)
- UK-US data bridge: Advancing Data Flows and Privacy(14 June 2023)
- From Smartphones to Alarm Systems: UK Mandates Minimum Security for Connected Devices(24 May 2023)
- Cookies and international data transfers: Key takeaways from the EDPB 101 Task Force report(10 May 2023)
- EU-US data transfers: LIBE Committee to stop debate over adequacy decision due to concerns over insufficient privacy safeguards(3 May 2023)
- EU may expand the scope of the adequacy decision for Japan following its first review(19 April 2023)
- Takeaways from ICO’s “Privacy in the product design lifecycle” guidance(17 April 2023)
- Critical Entities Resilience Directive (CER) – broader scope and more stringent obligations(4 April 2023)