Rocio focuses on the intersection of technology, privacy, and law, helping clients navigate complex issues, compliance, and the evolving legal landscape of privacy law, with a particular emphasis on emerging technologies and platforms such as machine learning and AI, blockchain technologies, Internet of Things (IoT), and Ad-tech and other innovative marketing technologies. She supports both B2B and consumer-facing companies ranging from start-ups to high-profile technology enterprises, as well as Fortune 500 companies across various industries, such as digital health, transportation, consumer goods and electronics, financial services, technology, and manufacturing. She helps clients navigate issues arising from novel and innovative technology and data practices by offering practical risk assessments and pragmatic advice.
Rocio’s experience as a transactional lawyer, along with her privacy experience, allows her to address privacy, data security, and other matters relating to data in the context of various transactions, while also handling the commercial terms of such transactions. She helps clients address these issues in the context of mergers, acquisitions, spin-offs, outsourcing transactions, and other corporate transactions, as well as in outsourcing agreements, services arrangements, vendor agreements, and other commercial transactions or general counseling matters. As part of this work, Rocio regularly manages due diligence processes related to commercial contracts or other documents related to IP, data and privacy, and provides counsel on legal issues, technology matters such as open-source compliance, and other unique issues that arise in such transactions.
Rocio also has in-house experience having previously served as in-house counsel for an emerging growth company in the incident response cyber-security software market that was eventually acquired by a Fortune 50 technology company. While there, Rocio advised on a range of general corporate, technology, and privacy matters, supported a global sales organization by heading the negotiation of its customer software licenses, SaaS and other service agreements against a diverse customer base, and assisted with the company’s rounds of venture capital funding. In addition, Rocio played a key role in the acquisition and stayed on for a time with the acquiring company as integration counsel before departing for private practice.