Live Tech Games is pioneering a new wave of mobile entertainment, creating live, player-vs-player, accessible, short-form games and transforming them into rewarding nationwide experiences on your mobile phone. The company is developing simple games that are designed to bring the general public together in short five-to-ten-minute bursts that enrich their daily routines.
This investment has arisen as part of Studio 55 Ventures, an ITV initiative launched in 2020 that seeks to invest in new business ideas that are unique, solve identifiable consumer needs and which are aimed at materially enhancing ITV's reach amongst 16-34 year olds.
The Reed Smith team in London that advised ITV on the deal involved lawyers across the corporate, entertainment & media, and labor and employment industry groups. The transaction was led by partners Philip Taylor and Stephen Mooney, supported by partners David Ashmore, Elle Todd, and Nick Breen, as well as associates Ravi Pattani, Yexi Tran, Jonty Lord, and Hannah Kong.
A copy of the press release issued by ITV can be found at ITV.com.
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