The multi-territory, multi-channel deal allows Antenna Group to enhance its position as a market leader in the region, with the opportunity to further expand its reach across the CEE media landscape, targeting an audience in excess of 100 million. The newly acquired entertainment channels and On Demand services achieve 90 per cent Pay TV market penetration with more than 24m subscribers across 12 territories: Poland, Hungary, Czechia, Romania, Bulgaria, Slovakia, Croatia, Serbia, Slovenia, Bosnia Herzegovina, North Macedonia and Montenegro.
The 22 channels, which include the AXN and Viasat 3 & Viasat 6 legacy brands, provide a compelling mix of original productions and international programming from major studios, including Sony Pictures Entertainment, CBS, Warner Bros, NBC Universal, Disney and eOne, which inspire a loyal, dedicated fan base with strong brand affinity.
The Reed Smith team advising Antenna Group comprised Sam Webster, Matthew Bowen, Nick Swimer, Ingrid Silver, Ramsey Hanna, Roxana Burghel, Jonathan Andrews, Tomos Jones, Harrison Stimson and Carl de Cicco.
The full Antenna Group press release can be found at antenna-group.com.