Alex is a senior associate that primarily advises clients across the technology, film production, digital media sector. He is ranked as a Leading Associate by Legal 500 EMEA 2026 for Technology Media and Telecoms in the UAE and was shortlisted for the Rising Star Award at the Middle East Legal Awards 2025.
Alex has extensive experience working on a range of complex, high value commercial contracts across the Middle East including licensing, services and sponsorship agreements, as well as providing regulatory advice on media, emerging technology and data protection related matters.
Experience
Representative matters
Representative matters
Provided local law advice, as well as support on a network of contractual arrangements, in relation to a number of international film and television shoots in the UAE.
Advised a global ride hailing platform on the launch of the first autonomous passenger transportation offering in the GCC.
Advised a U.S. music rights collecting society on its collaboration with a partner launching the first music rights collecting society in the GCC.
Representative Experience
Provided local law advice, as well as support on a network of contractual arrangements, in relation to a number of international film and television shoots in the UAE.
Advised a global ride hailing platform on the launch of the first autonomous passenger transportation offering in the GCC.
Advised a U.S. music rights collecting society on its collaboration with a partner launching the first music rights collecting society in the GCC.
Advised various international corporates on all aspects of regional personal data protection compliance, including the implementation of arrangements to facilitate the lawful export of personal data and handling of data breaches.
Advised market leading global technology companies on the development and deployment of artificial intelligence products and services, including with respect to IP and data privacy issues in connection with data acquisition, as well as content compliance issues with respect to AI generated outputs.
Advised a global audiobook platform on all aspects of its regional rollout covering issues such as content compliance, age ratings, age gating, consumer protection issues, payment compliance and competition law issues.
Advised one of the world’s largest social media platforms on an array of sponsorship, partnership and content distribution arrangements (including in relation to the KSA eSports World Cup and various regional football leagues).
Advised a major international streaming platform on content regulatory issues.
Advised a global food delivery platform on competition law issues in connection with its introduction to the UAE market.
Advised Abu Dhabi Film Commission on the development and rollout of its rebate scheme, including the development of detailed guidance for international film production companies.
Spent three months on client secondment at a global mega event in Dubai. Led the negotiation of all agreements with concessionaires (both F&B and non-F&B), valued at over US$1 billion. Supported in the development of suitable contractual templates as well as creating bespoke arrangements to reflect the varied and complex commercial arrangements across a range of business units.
Advised a UAE based global mega event on its procurement agreement with an LA based creative agency regarding the creation of a fully interactive virtual recreation of the physical event site, accessible by users anywhere in the world (and therefore allowing those people unable to attend the event in person to still explore the site) and a digital overlay on the physical site utilising augmented reality technology.
Drafted and negotiated talent agreements and release forms for in-house productions.
Advised clients on local prize promotion requirements.
Regularly involved in instructing local counsel across the MENA region in multi-jurisdictional projects, consolidating and stress testing their advice insofar as necessary. Most recently, led on a project for a global short form video platform seeking advertising regulatory advice across more than 15 regional territories.
Regularly deliver client training sessions on a range of topics including commercial contracts, data protection and product compliance.
Credentials
Education
Education
- BPP, 2015, LPC, Distinction
- BPP, 2015, M.A., Business, Distinction
- King's College London, 2012, LL.B., Law, 2.1
Professional admissions & qualifications
Professional admissions & qualifications
- The Government of Dubai Legal Affairs Department
- England and Wales
Court admissions
Court admissions
- England and Wales
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