- The digital advertising ecosystem and risk landscape: How real-time bidding, programmatic advertising, and ad tech vendors (DSPs, SSPs, CDPs, identity resolution tools) expose customer data to multiple third parties, often beyond a financial institution’s direct control—and why that loss of control is drawing attention from State AGs and other regulators.
- Regulatory compliance challenges: Navigating GLBA, FCRA, state privacy laws, and third party risk management guidance, with a focus on where GLBA/FCRA exemptions do not fully insulate institutions from state privacy and consumer protection laws, including State AG scrutiny if customer data is not adequately protected.
- Practical risk mitigation strategies: Implementing vendor due diligence, risk-based classification, stronger contractual protections, cross-functional governance, and tag management controls to reduce data exposure, demonstrate reasonable oversight of third parties, and align with evolving regulatory expectations.
- Privacy-forward advertising approaches: Reducing third-party dependency through first-party data strategies, contextual advertising, data clean rooms, and privacy-enhancing technologies, so institutions can continue to meet marketing objectives while strengthening their defensibility on customer data protection.
Reed Smith is committed to providing reasonable accommodations for persons with disabilities. Contact Clarice Zehri, the event planner, to request disability accommodation.
CLE: This program is presumptively approved for 1.0 CLE credit in California, Connecticut, Illinois, New Jersey, New York, Pennsylvania, Texas, and West Virginia. Applications for CLE credit will be filed in Colorado, Delaware, Florida, Georgia, Ohio, and Virginia. Attendees who are licensed in other jurisdictions will receive a uniform certificate of attendance, but Reed Smith only provides credit for the states listed. Please allow 4-6 weeks after the program to receive a certificate of attendance.
