More Than Just a Game draws together perspectives from academia, industry, and legal practice, it creates a space for nuanced and interdisciplinary discussion around issues including artificial intelligence, digital ownership, and the governance of virtual worlds. This year, we are proud to be sponsors of the event, in which Nick Breen will be speaking during the session ‘Playable Personas and the Business of Play: Avatars, Virtual Identities, Branding and Reputation in Virtual Spaces’.