Reed Smith's Adtech roundup Q1 2024

As we publish this round-up, some much needed tying up of loose ends has taken place to finalise some new adtech regulatory requirements such as the EU’s Digital Services Act that is now fully in force, the EU Artificial Intelligence Act (AI Act) text that has been finalised and the UK’s Online Safety Act, which is gearing up for implementation.  In other respects, however, things have not moved on – notably in relation to continued discussion around cookie compliance, a topic we all hoped would have settled by 2024 given advances in technologies and user engagement.

To read our AdTech round-up Q1 2024, please download our PDF below.