The Complex World of Media Buying

My colleagues, Keri Bruce and Nick Swimer, were the scribes in the recently released Association of National Advertisers template for media buying.  It represents the culmination of countless hours and unmatched experience in representing brands in media buying contracts for nearly a decade.  Without doubt, the billions of dollars spent annually by brands in media is complex.  Understanding the way money is made by suppliers and where waste occurs is critical to a brand's management of the relationship with its media buying agency.  The ANA template is a roadmap on how to do so.