Reed Smith’s Adtech Dictionary for Lawyers and Privacy Practitioners decodes all the jargon (spanning industry as well as legal terms from the US, Europe and Asia) in one place to ensure you are on top of the latest in Adtech.
Digital marketing is evolving at a rapid pace with companies increasingly using new technologies to focus marketing campaigns, create consumer-relevant content, and reinforce consumer reach. Advertising technology is laden with complex regulatory and compliance issues around content and brand safety, data privacy legislation, data rights and ownership, and allocation of risk and responsibility when negotiating agreements. These issues raise real concerns that can affect the performance of advertising campaigns, as well as an advertiser’s bottom line.
Advertising technologies help corporations improve reach and target campaigns by leveraging data to understand consumer preferences and patterns, anticipate trends, customize product offerings, streamline communications and increase revenue. These activities generate vast amounts of consumer and individual data that needs to be stored, shared, processed, managed and deleted. There is increased scrutiny over the use of AdTech in light of recent regulatory intervention and industry shifts that have elevated these issues to board level.
Reed Smith is widely recognized as being one of the world’s market-leading advertising and technology law firms. Our cross-functional and multi-jurisdictional AdTech team brings together leading lawyers with deep experience in advertising and marketing, data privacy and security, intellectual property, technology transactions, information governance, compliance and enforcement, and litigation. We can help you design creative, technology-enabled and legally compliant advertising strategies.
We assist global corporations to propel their advertising and marketing efforts while helping them navigate the myriad of often-conflicting global regulations governing consumer data, including the General Data Protection Regulation (GDPR), Privacy and Electronic Communications Regulations (PECR), California Consumer Privacy Act (CCPA), Video Privacy Protection Act (VPPA), Children’s Online Privacy Protection Act (COPPA), Age Appropriate Design Code (AADC) and Telephone Consumer Protection Act (TCPA) as well as other compliance regimes and industry standards around the world.
Unlike all other leading law firms in this sector, Reed Smith focuses on the needs of brands, not agencies and has a truly international cross-service-line team. This makes the firm unique in this highly complicated ecosystem and singularly able to be free of the conflicts that other law firms typically encounter.
