In an age where social media advertising is at an uptick, companies are developing more unique methods to market their products in innovative and creative ways. In turn, they are rewarded with high brand loyalty and consumer satisfaction, but are then faced with increasing federal scrutiny from various agencies, including the FTC, for their advertising practices on Facebook, Twitter, Instagram, Pinterest, and other forms of social media. The American Conference Institute’s third annual summit on Digital Advertising Compliance: Social Media, Sweepstakes & Promotions, taking place in New York City from September 8-10, 2014, will provide an exclusive opportunity to hear from industry insiders on successfully implementing various forms of social media platforms as an integral part of their digital advertising strategy, while minimizing exposure to legal risks and bad publicity.

Join Reed Smith Partner, Stacy Marcus, for her presentation entitled "“Capturing Attention on the Small Screen: Ensuring Privacy and Gaining Consumer Confidence While Developing Exciting Mobile Apps.”