Native advertising has generated buzz as a means for advertisers to effectively reach consumers and publishers to generate revenue. However, questions remain about whether viewers are aware they are viewing a paid advertisement.
Veranstaltungsart: Seminar
- Startdatum / -uhrzeit:
- 5 May 2017
- Enddatum / -uhrzeit:
- 5 May 2017
This session will take a deep-dive into the FTC’s detailed recommendations on how to develop and implement effective, compliant native advertising disclosures, as well as how marketers are adapting to the challenged posed by FTC’s latest guides.