NEW YORK – Global law firm Reed Smith today announced that it advised private equity firm ORIX Capital Partners in connection with its acquisition of Optimad Media LLC, a media technology company that uses real-time shopper behavior to optimize media spend, generate quality brand engagements and deliver quantifiable results.

The Reed Smith team was comprised of partners Chris Sheaffer, Anatoliy Rozental, and James Tandler and associates Lowell Bourgeois, Yuxin Jin, and Simon Kliegman.

A copy of the press release issued by ORIX Capital Partners can be found at