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The rise of cross-border e-commerce is increasingly coming up against legal and societal concerns, chiefly the protection of consumers and restoration of competitiveness for domestic producers and retailers. This manifests in two areas in particular:

  • More aggressive enforcement of customs and VAT collection, including against transport companies when other debtors are not within reach, which is regularly the case in cross-border e-commerce; and
  • A new focus on trying to overcome the difficulties inherent in enforcing regulatory compliance of imported e-commerce goods. Logistics service providers are increasingly the target of these enforcement actions, in the expectation that they know, or should know, what they are transporting.

Autoren: Yves Melin

Cross-border e-commerce poses unique enforcement challenges

E-commerce continues to grow at a dizzying pace. Already representing almost $3 trillion, e-commerce sales are expected to increase by another 47 percent by 2025 according to the World Economic Forum and Statista. Cross-border e-commerce, whereby goods sold online cross a customs border, represents an important share of these sales. A high-risk share.

Unlike other e-commerce sales, cross-border e-commerce involves importing goods and placing them on a foreign market for the first time. Enforcement authorities expect that every item sold online should be fully compliant. This applies both to items shipped in bulk, and wholesale, before being retailed in the EU from fulfilment centers and to items shipped directly to consumers from another customs territory. The importer, or declarant in EU parlance, is required by law to know what is in each box and to be able to demonstrate compliance, at the time of importation and for at least three years afterwards. However, compliance levels are very low. Up to 75 percent of items online could be breaching product safety rules. Additionally, not enough is being done to ensure that the right customs duty and VAT are paid.

Latest legal developments in cross-border e-commerce

Lawmakers around the globe are tooling up. Here, we look in particular at the situation in the EU and United Kingdom.

The European Union

With effect from July 1, 2021, the EU thoroughly reworked the legal framework for the taxation of cross-border e-commerce shipments. The traditional VAT exemption for low-value goods was abolished and replaced by a system whereby VAT on any shipment, no matter how small the value, becomes due and payable at the time of the online order. The subsequent import of the goods is then exempt from VAT. Only direct shipments from a country outside of the EU can qualify for this (as yet) optional Import One-Stop Shop (IOSS) system. Online marketplaces play an important role under IOSS, as they qualify as a deemed supplier. The alternative Special Arrangement system allows VAT to be collected by the person presenting the goods to customs, which is particularly relevant for postal operators. By allowing the declaration of low-value goods with a so-called “super reduced data set,” the EU has limited the burden associated with customs formalities for these two optional systems applicable to low-value consignments. Yet, these simplified formalities still create a greater burden compared to the oral declarations that were possible before July 1, 2021.

The Market Surveillance Regulation entered into force on July 1, 2021 to streamline and coordinate EU-wide product compliance and surveillance procedures for imported products, with rules specifically making fulfilment service providers liable for compliance. EU legislators aim to close an enforcement gap, as the importer is now often a final consumer (the party the product regulations aim to protect) and not a distributor or an importing business.

The EU is increasingly focusing on how products are manufactured outside of its borders. A rapidly growing number of mandatory supply chain due diligence schemes are being adopted, or discussed, by the EU, requiring manufacturers and traders to be able to demonstrate that the products they import were made without breaching minimum labor laws, human rights and environmental standards. There are already a number of laws for specific products such as conflict minerals and timber. This set of rules, based on a standard set by the OECD, is being expanded to include other products, including raw materials for batteries, soft commodities, etc.

Cross-border e-commerce is changing rapidly. Shipments from Chinese warehouses straight to EU doorsteps are growing. Since the UK left the EU’s customs union on January 1, 2021, all online sales from Great Britain became cross-border e-commerce. This pressure is causing the EU to look for further reforms. The optional VAT tax system is likely to become mandatory. The exemption from import duties for shipments under €150 is also being discussed, and could disappear. More generally, the European Commission is starting consultations with stakeholders on adapting the Union Customs Code to capture new trade flows, with e-commerce being the main priority. Further changes are expected.

Key takeaways
  • Currently, regulatory compliance of products sold through cross-border e-commerce is honored in the breach and enforcement of customs duties and VAT is patchy
  • Customs authorities and regulators in the EU and UK are determined to ensure enforcement and restore the competitiveness of domestic businesses
  • Increasingly, customs authorities are looking at carriers when it comes to enforcement at the border and liability for non-compliance
  • Increasingly, carriers are required to know what products they are transporting
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