Insider Perspective from the Federal Trade Commission
With 15 years of hands-on experience at the Federal Trade Commission (FTC), Julia brings a unique insider’s perspective to help clients navigate complex advertising and consumer protection challenges. Her deep understanding of regulatory expectations and enforcement priorities enables her to anticipate potential risks and develop practical, business-focused solutions that keep clients ahead of the curve.
Expertise in “Made in USA” and Country-of-Origin claims
As the FTC’s long-serving “Made in USA” program manager, she led the drafting, implementation, and interpretation of the Made in USA Labeling Rule, and led dozens of high-profile enforcement actions. Her direct and “hands on” involvement means Julia is exceptionally well-placed to guide clients in making compliant origin claims, avoiding costly enforcement actions, and responding effectively to regulatory scrutiny. Julia received the FTC’s prestigious Paul Rand Dixon Award in recognition of her leading role in building the Made in USA enforcement program and shaping the Made in USA Labeling Rule — a testament to her deep expertise and authority in this area.
Environmental Marketing and Green Claims
Clients also benefit from Julia’s expertise in environmental marketing. She was instrumental in multiple processes to review and revise the FTC’s Green Guides, analyzing thousands of public comments and leading policy discussion on cutting-edge topics such as chemical recycling and “certified organic” claims. Her experience as lead counsel in green marketing cases has given her the insights on how to manage such claims from a client perspective ensuring full compliance in an environment of evolving regulations.
Comprehensive Advertising and Consumer Protection Advice
Julia’s practice covers a broad spectrum of advertising and consumer protection matters, including substantiation, textile and energy labeling, unfair or deceptive fees, negative option programs, children’s privacy (COPPA), data protection, telemarketing, business opportunities, and consumer perception testing. She advises clients at every stage of government investigations and related litigation, drawing on her in-depth knowledge of agency processes to achieve favorable outcomes and minimize disruption to business operations.
Thought Leadership and Industry Education
A respected thought leader, Julia regularly writes and speaks on advertising and consumer protection law, sharing insights gained from her role as an enforcement attorney as well as coordinator of the FTC’s Bureau of Consumer Protection Business Education program. Her government experience translates into practical, actionable advice that helps clients not only comply with the law but also achieve their commercial objectives with confidence.
