Reed Smith partner Carolyn Pepper walks through the options available if studios wish to stop influencers covering their games.

There can be little doubt of the value that influencers such as Dan TDM, PewDiePie and Mari Takihashi can have for a games developer. What developer doesn't want an audience of millions watching their game being played on YouTube?

But the dilemma faced by developers when a major influencer like PewDiePie says or does something damaging is a very real one. Should you make a stand by taking action against the influencer and potentially face criticism from the gaming community or should you let gamers make their own judgements about what has been said?

To read the full article, please visit