There can be little doubt of the value that influencers such as Dan TDM, PewDiePie and Mari Takihashi can have for a games developer. What developer doesn't want an audience of millions watching their game being played on YouTube?
But the dilemma faced by developers when a major influencer like PewDiePie says or does something damaging is a very real one. Should you make a stand by taking action against the influencer and potentially face criticism from the gaming community or should you let gamers make their own judgements about what has been said?
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