The metaverse is a new world, an evolving, alternative environment in which change can happen in the blink of an eye. New combinations of technology, devices, and communication networks have given human beings the opportunity to collaborate, transact, perform, argue, and create as never before in human history.

A clear benefit is the increased access to goods – the increased connectivity lets businesses sell their goods worldwide – regardless of where physical outlets are. The metaverse enables individuals to interact with brands directly and generates higher user engagement. It increases exposure for brands and celebrity clients, and some people are able to own or sell virtual space in the metaverse.

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