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MUNICH – Global law firm Reed Smith has advised Bauer Media Group on its acquisition of eisbach.media GmbH from Goldbach Group AG, part of TX Group, marking Bauer Media Group’s entry into Germany’s out-of-home advertising market.
The acquisition supports Bauer Media Group’s strategy to establish Outdoor as its third business division alongside Publishing and Audio, following its acquisition of Clear Channel Europe-North last year.
eisbach.media specialises in digital out-of-home advertising, marketing around 1,500 digital screens across Germany, including in shopping malls, on digital city light posters, and at Uber Platz in Berlin.
Completion of the transaction is subject to regulatory approval. Until then, eisbach.media and Bauer Media Group will continue to operate as independent companies. The parties have agreed not to disclose the financial details of the transaction.
Reed Smith advised Bauer Media Group on all aspects of the transaction. The team was led by Dr. Germar Enders. The wider Reed Smith team included Marc Holtorf, Dr. Etienne Richthammer, Nina Siewert, Dr. Philipp Süss, Dr. Michaela Westrup, Sebastian Braun, Dr. Alexander Hardinghaus, Dr. Carsten Dobler, Nathalie Hoffmann, Julius Koblitzek, Dr. Michael Nagel, Elisa Saier and Di Yin.
About Reed Smith
Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, we deliver smarter, more creative legal services that drive better outcomes for our clients. Our deep industry knowledge, long-standing relationships and collaborative structure make us the go-to partner for complex disputes, transactions, and regulatory matters.
