Native advertising has generated buzz as a means for advertisers to effectively reach consumers and publishers to generate revenue. However, questions remain about whether viewers are aware they are viewing a paid advertisement.
Veranstaltungsart: Webinar
- Startdatum / -uhrzeit:
- 29 November 2017
- Enddatum / -uhrzeit:
- 29 November 2017
This webinar will take a deep-dive into the FTC’s detailed recommendations on how to develop and implement effective, compliant native advertising disclosures, as well as how marketers are adapting to the challenges posed by FTC’s latest guides.