Native advertising has generated buzz as a means for advertisers to effectively reach consumers and publishers to generate revenue. However, questions remain about whether viewers are aware they are viewing a paid advertisement.
Tipo de evento: Seminario web
- Fecha/hora de inicio:
- 29 November 2017
- Fecha/hora de finalización:
- 29 November 2017
This webinar will take a deep-dive into the FTC’s detailed recommendations on how to develop and implement effective, compliant native advertising disclosures, as well as how marketers are adapting to the challenges posed by FTC’s latest guides.