Idara is a partner in the Entertainment & Media Industry Group. Their practice centers around data privacy and security, advertising, marketing, e-commerce, technology and brand protection. Recognized for providing practical, strategic, advice, Idara advises clients on various data protection laws, including, CCPA, COPPA, BIPA, and GDPR. Idara goes beyond identifying risks in a space that is ever evolving, and helps clients optimize data and strategically develop privacy-forward products and services. Leveraging their prior in-house experience, they help customize information governance programs geared towards enhancing clients’ internal operations around data protection. Idara also advises clients around advertising, marketing and consumer protection laws, including FTC Act, CAN-SPAM Act, Lanham Act, and TCPA. Idara has extensive experience negotiating complex technology transactions, including cloud-based and outsourcing agreements, and further helps clients monetize and protect their IP and brand assets.
Idara supports clients across an array of industries, including, entertainment and media companies, digital platforms, consumer packaged goods companies, pharmaceuticals, retail, hospitality, travel, sports and financial services.
Idara creatively advises clients on the following matters to help meet clients’ business goals:
Data Privacy & Security: Regulatory compliance counseling, including custom privacy and cybersecurity programs, assessments, remediation plans, and privacy-by-design support to help develop compliant infrastructure, products and services; counseling and transactional support for optimizing significant data assets, including M&A deals.
Entertainment: Streaming services, music, film, events, productions, sports, websites and mobile app agreements.
Media/Adtech-Martech: media buying and planning, targeted advertising, programmatic, data-optimization and tracking tools, affiliate marketing, social media, email, SMS and mobile marketing matters.
Advertising/Promotions: clearance, claim substantiation, music licensing, sponsorships, sweepstakes, contests, activations, influencers, talent, union contracts, and user generated content.
Technology Transactions/E-commerce: Cloud-based agreements, including SaaS and PaaS; data licensing, robotic processing automation (RPA) and outsourcing agreements. Online subscription programs and terms and conditions.
Brand Protection/Optimization: Manage and protect global trademark portfolios; IP licensing and optimization.
Outside of the office, Idara volunteers with Chicago-based non-profit organizations that aid underserved or marginalized communities.