Who should attend: this exclusive, full-day CLE event is designed specifically for brand-side marketers and clients.
Space is limited—reserve your seat today!
CLE Information: This program is presumptively approved for 5.0 CLE credits in California, Connecticut, Illinois, New Jersey, New York, Pennsylvania, Texas, and West Virginia. Applications for CLE credit will be filed in Colorado, Delaware, Florida, Georgia, Ohio, and Virginia.
Agenda:
9:15 a.m. - 10:00 a.m. Registration and welcome
10:00 a.m. - 11:00 a.m. Marketing with Influence: Legal must-knows for talent, influencer and NIL deals
- Speakers: Keri Bruce (partner, New York) & Jason Gordon (partner, Chicago)
Description:As the digital landscape evolves and the use of AI increases, talent, influencers and athlete deals face increasing legal complexities. This presentation explores key legal considerations, contract negotiation approaches, union and IP considerations and compliance issues in talent, influencer, and NIL deals. Gain insights into best practices and risk mitigation strategies to safeguard your business in this rapidly changing industry.
11:00 a.m. - 12:00 p.m. Navigating Data and Technology-Driven Advertising
- Speakers: Nikki Bhargava (partner, Chicago) & Idara Udofia (partner, Chicago)
Description: As emerging technologies reshape the advertising landscape, legal and compliance professionals face new challenges in managing risk with innovative advertising and marketing technology and increased use of data. This panel will explore key issues at the intersection of technology and advertising, including the impact of artificial intelligence, data privacy, developments in interactive advertising, and what advertising attorneys need to be aware of in light of shifting regulatory framework. Panelists will discuss best practices for compliance, risk mitigation strategies, and the future of advertising in an era of heightened consumer protection and regulatory scrutiny.
12:00 p.m. - 1:00 p.m. Lunch
1:00 p.m. - 2:00 p.m. Staying Out of Trouble: Class Action and Litigation Trends in Advertising
- Speakers: Rob Newman (partner, Chicago) and Terence Hawley (partner, San Francisco)
Description: Advertisers must remain vigilant in the face of an increasingly active class action bar. In this session, we will discuss common sources of class action and regulator complaint in advertising and e-commerce, trends in associated litigation, and risk management strategies.
2:00 p.m. - 3:00 p.m. Advertising Regulation and Self-Regulation in in 2025 and Beyond
- Speakers: John Feldman (partner, Washington D.C.), and Katherine Armstrong (Acting Director, National Advertising Division, BBB National Programs)
Description: Coming off a year where the regulatory focus was on influencer marketing, health and beauty claims, product demonstrations, and rankings and reviews, join this session to understand how much of these priorities will persist and what we can expect from the FTC under the new Administration and from the BBB National Program’s National Advertising Division (NAD).
3:00 p.m. - 4:00 p.m. It’s not Easy Going Green: Making Sustainable Claims in 2025
- Speakers: Sarah Bruno (partner, San Francisco)
Description: Environmental initiatives are more important than ever to consumer purchasing decisions. Consumers will pay more for products that incorporate sustainable or recyclable elements, but it is important to market these elements carefully, as there are state and federal regulations to consider. This panel will discuss the challenges with making sustainable claims, the legal considerations, enforcement and litigation.
4:00 p.m. - 6:00 p.m. Networking reception
