Gregor Pryor

He represents global media companies and rights holders in the music and broader entertainment sectors, with a focus on platform‑licensing models, catalogue acquisitions, interactive distribution and rights management. His clients include record labels, music publishers, broadcasters and on-demand streamers, content producers, games studios and publishers, platforms and leading talent.

Clients engage Gregor to design strategies at the intersection of copyright, consumer regulation and platform governance, enabling scalable, compliant growth across EMEA and beyond. His recent work includes web3 platforms, short‑form video and social media licensing, next generation user-generated models and immersive experiences.

Alongside transactions, he resolves licensing and exploitation disputes and advises on product and technology issues, including the use of music and other content in an artificial intelligence environment. He supports product design for rights compliance and governance of platform environments.

The Legal 500 has described Gregor as a “digital carriage superstar” while Chambers and Partners has consistently ranked him in the top tier in his sector, noting his deep knowledge of digital music copyright and his “unrivalled experience in the market.” The International Who’s Who of Sports and Entertainment Lawyers has characterized his digital media practice as “second to none”.

Gregor led Reed Smith’s Entertainment and Media Industry Group from 2015 to 2023. He has served on the firm’s Executive Committee and chaired its Innovation and Strategy Committee. He has also served on the Advisory Panel for the UK Government’s ‘Future Fifty’ programme for high‑growth companies and on the Committee of the Internet and Media Leadership Group for the Prince’s Trust. He also holds occasional non‑executive advisory roles with early stage companies.