Not only do local laws and market practices differ across the world with respect to agency services, but client and agency organizational operating procedures can also impact how a global agreement is structured.

In this webinar, Keri Bruce and Nick Swimer will discuss key issues in developing and negotiating global media agency agreements, including: key differences in US versus global agreements and approaches to local agency work.

This webinar is intended for brand in-house legal, procurement and marketers only.