The investment advances Patron Points' loyalty, promotions, mobile tools, and AI-powered business intelligence offerings, and will allow the company to expand and scale its platform to operators of all sizes, helping retailers engage their customers, boost margins, increase same-store traffic, and grow average transaction values. The company also plans to launch an enhanced customer portal and expanded self-service tools.
The Reed Smith deal team was led by Chris Maxwell and Justin Ward and included Anthony Boggs, Ryan Gorman, Matt San Roman, Kyle Coogan, Jessica Gopiao, Sarah Moy, Emily Crowell, Tate Gray, Ally Byrne, Graham Garvin, and Sean Callaghan.
About Reed Smith
Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, we deliver smarter, more creative legal services that drive better outcomes for our clients. Our deep industry knowledge, long-standing relationships and collaborative structure make us the go-to partner for complex disputes, transactions, and regulatory matters.
