Idara E. Udofia

Idara supports clients across an array of industries, including entertainment and media, retail, consumer packaged goods, higher education, hospitality, travel, sports, and financial services.

Idara’s practice includes:

Data Privacy and Security: Regulatory compliance counseling, including custom privacy and cybersecurity programs, assessments, remediation plans, and privacy-by-design support to help develop compliant infrastructure, products, and services; counseling and transactional support for optimizing significant data assets, including M&A deals.

Technology Transactions and E-commerce: Drafting and negotiating complex technology agreements, including outsourcing agreements, cloud-based agreements, data licensing, and online terms and conditions.

Entertainment: Streaming services, music, film, events, productions, sports, websites, and mobile app agreements.

Media and Adtech/Martech: Media buying and planning, targeted advertising, programmatic, data-optimization, and tracking tools, affiliate marketing, social media, email, SMS, and mobile marketing matters.

Advertising and Promotions: Clearance, claim substantiation, music licensing, sponsorships, sweepstakes, contests, activations, influencers, talent, union contracts, and user-generated content.

Outside of the office, Idara volunteers with Chicago-based non-profit organizations that aid underserved or marginalized communities.