Sarah L. Bruno

She routinely evaluates client products and concepts and develops protection strategies, considers how to collect, use, and store any data as a result of the launch, and advises on online and offline marketing tactics, including issues involving the metaverse.

As product concepts and marketing strategies have become more sophisticated and complex, navigating the legal landscape has become increasingly challenging for any global business. Sarah partners with her clients to provide practical and efficient counsel to help navigate the patchwork of laws that impact the launch of any new technology, product, or platform in all forms of media.

On the privacy side, Sarah counsels in all areas of data security and privacy, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), Virginia’s Data Protection Act, and Colorado’s Data Privacy Act. She assists clients with data audits and the development of governance systems that depend on jurisdictional issues as well as the nature of the data. Sarah also advises on guidance from the Federal Trade Commission (FTC), cross-border data transfer issues, children’s data (including COPPA compliance), AI data collection and use, as well as claims involving the Video Privacy Protection Act (VPPA). Sarah routinely assists clients with data incident preparation and response. In this capacity, she drafts and reviews policies and advises on compliance measures; she also prepares and conducts trainings, drafts governance documents, and attends internal meetings to advise on the strategies for collecting and using data. On the advertising side, her experience includes reviewing advertisements and claims, advising on unfair and deceptive trade practices, considering the FTC guidance and state laws impacting loyalty and incentive programs and related offers, arguing cases in front of the National Advertising Division (NAD) of the Better Business Bureau, and considering NAD guidance as it relates to claims or programs offered by companies in the beauty, health, and consumer product spaces. Finally, Sarah advises her clients on the IP protection of their products and works to develop strategies for protection under trademark, copyright, and patent laws both in the U.S. and abroad.

Sarah was named a Top Cyber Lawyer and a Top Intellectual Property Lawyer in California by the Daily Journal in 2018-2020. The Daily Journal also named her among the Top Women Lawyers in California for her work in advertising, intellectual property, and privacy.

Sarah is a Certified Information Privacy Professional (CIPP/US) and a member of IAPP. She was a Global Board Member of the International Social Media Association (ISMA).