Sarah L. Bruno

Top of mind for many clients is the data collected and used from these products and services, as well as implanting technology driven by artificial intelligence (AI). Sarah routinely counsels clients on privacy compliance and also on the laws governing automated decision-making technology and AI specifically. She advises clients on compliance with comprehensive privacy regimes, including the California Consumer Privacy Act (CCPA) as well as the privacy laws of 18 other states. In addition, Sarah has a special focus on advising clients on strategies associated with collecting and using personal information from children and teens, including advising on the Children’s Online Privacy Protection Act (COPPA), as well as compliance with the more recent state Age Appropriate Design Codes and age verification issues.

Her work includes advising multinational companies on data processing and governance for both front-end and back-end technology systems and cross-border data transfer considerations. Sarah routinely assists with data audits, incident preparedness and response, and the development of jurisdiction-specific privacy governance programs. She also prepares and conducts internal trainings, drafts policies and governance documents, and advises executive and product teams on compliant data strategies.

Sarah also helps businesses navigate the complexities of U.S. consumer protection laws, including section 5 of the Federal Trade Commission Act, state unfair competition laws, and the Telephone Consumer Protection Act (TCPA). In this capacity, she reviews and advises on all types of promotions, including sweepstakes, contests, offers, and loyalty and incentive programs. She also represents clients before the National Advertising Division (NAD) of the Better Business Bureau and counsels on NAD guidance affecting advertising claims and promotional programs, particularly in the beauty, health, and consumer product spaces.

Finally, Sarah counsels clients on the protection of intellectual property, developing strategic approaches to trademark, copyright, and patent protection in the United States and abroad for brands launching global products, platforms, and marketing initiatives.

Sarah was named a Top Cyber Lawyer and a Top Intellectual Property Lawyer in California by the Daily Journal from 2018 to 2020 and was also recognized as one of the Top Women Lawyers in California for her work in advertising, intellectual property, and privacy. She is a Certified Information Privacy Professional (CIPP/US) and a member of the International Association of Privacy Professionals (IAPP).