Hershey's acquisition of Scharffen Berger and Joseph Schmidt a sweet deal for all

Last year the Hershey Company bought into the high-growth premium chocolate segment, acquiring San Francisco-based Joseph Schmidt Confections Inc. and Berkeley-based Scharffen Berger Chocolate Maker Inc. for a combined purchase price of nearly $61 million. This strategic move enabled Hershey to leverage its marketing muscle and powerful retail distribution to boost sales in both companies and broaden Hershey's presence in this lucrative segment.

Hershey also acquired Mauna Loa Macadamia Nut Corporation from San Francisco private equity firm TSG Consumer Partners.

We'll take you inside the deals, and up front with the players, in this informative and entertaining forum that describes how the deals came together and what the future looks like for all involved.

Speakers:

• Jeff Smith, Former CEO, Joseph Schmidt Confections
• Jim Harris, Managing Director, Artisan Confections Company
• Jeanne Montague, Founder, Comann and Montague
• James O'Hara, Managing Director, TSG Consumer Partners

Opening Remarks:  Donald Reinke, Partner, Reed Smith

Moderated by:  Mark Calvey, San Francisco Business Times Finance Reporter

To register click here