在创新与数字不断变化的时代，保护数据至关重要。礼德事务所借助真正全球化的支持网络，提供全方位的数据隐私和安全服务。我们的律师就该领域尖端事务的合规和风险管理广泛提供咨询意见。我们进行尽职调查，评估交易风险，协助进行产品开发、部署和货币化，指导您的网络安全工作，应对数据盗窃、未授权使用和勒索软件攻击，并就影响公司存亡的诉讼进行抗辩。

Reed Smith’s Adtech Dictionary for Lawyers and Privacy Practitioners decodes all the jargon (spanning industry as well as legal terms from the US, Europe and Asia) in one place to ensure you are on top of the latest in Adtech.

Digital marketing is evolving at a rapid pace with companies increasingly using new technologies to focus marketing campaigns, create consumer-relevant content, and reinforce consumer reach. Advertising technology is laden with complex regulatory and compliance issues around content and brand safety, data privacy legislation, data rights and ownership, and allocation of risk and responsibility when negotiating agreements. These issues raise real concerns that can affect the performance of advertising campaigns, as well as an advertiser’s bottom line.

Advertising technologies help corporations improve reach and target campaigns by leveraging data to understand consumer preferences and patterns, anticipate trends, customize product offerings, streamline communications and increase revenue. These activities generate vast amounts of consumer and individual data that needs to be stored, shared, processed, managed and deleted. There is increased scrutiny over the use of AdTech in light of recent regulatory intervention and industry shifts that have elevated these issues to board level.

Consumer confidence and safety concerns over personal data related to technologies and digital products increasingly result in investigations by regulatory authorities, consumer class and collective actions, and securities and derivatives litigation. Through our compliance and risk management counseling, we work with clients to minimize their risk of becoming the target of investigations. In addition, we have had great success assisting clients in resolving government inquiries and investigations before they become litigation. We also counsel on federal, US State, UK and EU privacy-related legislation and rulemakings, including self-regulatory efforts to develop and implement new standards and best practices.

The online landscape for buying and selling goods and services has irrevocably changed the e-commerce marketplace. Consumer products, fashion, beauty, food and beverage, healthcare, wellness and sporting, and financial services providers all need support across the full life cycle of the development and launch of their online platforms.

Our global, cross-disciplinary team advises clients on navigating the regulatory landscape and brings an in-depth understanding of consumer law issues within a technology context, including consumer rights, distance selling, consumer guarantees, implied and statutory warranties, unfair contract terms and pricing, payments, data privacy and cybersecurity, intellectual property, licensing, and competition law issues. We have advised on a variety of digital platforms, including the development of new e-commerce sites, marketplaces, and mobile apps.

Payments Technology (PayTech) has dramatically altered the traditional commerce marketplace, while industry stakeholders and regulators struggle to keep pace with ever-evolving digital advances. As you navigate the payments ecosystem, you need legal counsel with in-depth knowledge of the payments sector and its complex regulatory landscape. Our team of industry veterans has operated across the PayTech ecosystem since its inception, including as general counsel for leading global payments companies.

We work with PayTech clients of all sizes and types and across all sectors to help them remain agile in this changing terrain. We provide guidance on novel and complex issues impacting payments systems, including:

• Digital transformation and connected commerce
• Mobile payments, digital wallets, and tokenization
• Blockchain solutions and cryptocurrencies
• Payments facilitators and Payments-as-a-Service (PaaS)
• Prepaid, gift, white-labeled, co-branded, and virtual cards
• Federal and state regulatory, card network, PCI-DSS, and NACHA compliance
• Money transmitter registration and licensing issues
• BIN sponsorship, ISO/MSP/ISV processing, revenue sharing, and technology agreements
• Mergers, acquisitions, and joint ventures
• Technology procurement and outsourcing
• Investigations, enforcement actions, and dispute resolution
• Outside general counsel services

For a tech company to attract additional capital, create liquidity for its investors, and optimize its valuation, you need a legal team that understands how to structure such transactions for tech-centric companies in this fast-moving sector. Our lawyers have deep deal-making experience, hard science technology training, and extraordinary knowledge of all aspects of tech-related mergers, acquisitions, and capital markets.

We work with tech companies on early- and late-stage funding rounds, corporate and investment structuring, acquisitions and divestitures, and stock listings on global markets and exchanges. We also advise private equity and venture capital funds on their tech-related investments. Our collaborative, international, and cross-disciplinary team provides critical legal acumen and real-time knowledge of market trends in capital markets, mergers and acquisitions, banking, regulatory compliance, data management and privacy, intellectual property, antitrust and competition, tax, real estate, and employment. We represent many of the world’s largest providers, consumers, and investors in all of their technology and data needs, and we have led some of the industry’s largest deals.

When legal disputes are driven by sophisticated technology factors, you need counsel with the technical aptitude and understanding of complex data to provide a creative and strategic approach to resolving high-stakes and high-tech litigation. Our team members have technical backgrounds and degrees in electrical, computer, and mechanical engineering enabling a deep understanding of your business goals.

We represent leading national and international corporations in disputes involving a broad range of technologies related to the fabrication of semiconductors, smart energy meters, computer networking, medical imaging, telecommunications, IT systems, Java computing, software, e-commerce, fiber optics, data encryption, and medical devices. Our lawyers have deep industry experience and understand the unique data and technology issues that often arise within AdTech, FinTech, and Digital Health/MedTech.

We have lawyers “on the ground” in the most popular litigation venues; we have excellent relationships with local counsel; and we are familiar with the rules and procedures in these districts. We have obtained outright dismissals and have compelled such actions to individual arbitration. We have dealt with complicated issues and circumstances such as joint defense agreements, standard-setting cases, multi-district litigation, and motions to transfer and dismiss. Our work often coincides with responses to federal and state government investigations by the Federal Trade Commission (FTC) and state attorneys general (AGs), defending related individual suits and insurance recovery efforts on the client’s behalf.

技术的快速革新这一因素奠定了大多数企业发展的基石。不管哪个行业，无论以技术作为一种运营工具还是以技术获得主要竞争优势，世界各地的企业也越来越多地使用技术及其专利发明来营运。

当前的医疗护理服务转变为由数据驱动并且愈加个性化，医疗保健服务体系掀起了革命性改革热潮。无论是可佩戴设备、远程医疗、实时监控、以患者为中心的数据互通、人口健康、以结果为导向的护理、依靠数据和分析的护理优化或行为管理，各式各样的新科技都为生命科学和医疗领域带来巨大挑战和机遇。

新技术带来了更多的互联性，并发展了您经商和与客户互动的方式。要在这个相互关联的新世界里发展兴旺，您需要掌握创新思维和务实风险管理。我们礼德律师事务所可帮助您把握现在和未来。

策略性且高效的数据管控不仅能减少您的运营成本和数据占位,还能够降低您的网络安全威胁，因此成为当今技术背景下应采取的一项关键措施。在礼德律师事务所，我们提供以行动为导向的建议，同时确定和管理数据资产，实现信息技术系统的现代化，并制定对您的组织及其数据实施保护的各项政策。

本所律师与您的团队合作，评估影响您组织的行业具体问题。无论您需要协助评估、制定或更新记录保留政策，调查关键的企业数据资产以确定归属和保护方式，还是进行缺口分析以确定与您当前的关键数据来源管理相关的法律和监管风险，我们都有您所需要的创新解决方案实施经验，可以弥合缺口，改进内部管控并控制数据风险。

凭借我们全球性的工作经验和范围，我们有足够的广度和深度有效处理最复杂的交易。这种广泛性加上我们对国际监管环境的深入了解以及在整个电信部门的丰富经验，使我们能够帮您实现和超越您的商业目的。

数字创新正在金融服务行业掀起一场前所未有的变革。在技术的推动下，一些流程可能会被颠覆，国际监管的力度也不断加大。

礼德律师事务所了解金融科技行业为您和您的业务所带来的复杂性。我们在金融、公司交易、资本市场、投资管理和基金、信息技术、知识产权、隐私和数据安全等行业拥有市场领先的经验，因而有很强的优势就金融科技提供技能、服务和咨询建议。