Jason Day will tee off at The British Open on Thursday as the No. 1 ranked golfer in the world and with some of the best odds to take home the Claret Jug.

Lawyers at Reed Smith will be paying attention to his tournament play. If Day wins, the Am Law 100 firm might make a cameo in that Kodak moment when the Australian embraces his longtime friend, swing coach and caddie, Colin Swatton, on the 18th green at Royal Troon in Scotland.

As a sponsor of “Col” Swatton, a deal announced in an exclusive to The Am Law Daily, Reed Smith’s logo is stamped on the side of Swatton’s hat.

While the victory hug would be a great “brand moment,” the firm is hoping its sponsorship nets more than a flash in the eyes of the more than 3 million viewers expected to tune in to the early morning final round on Sunday. Reed Smith is betting the uniquely close relationship between Swatton and Day, whom Reed Smith has worked with for the past six years, will resonate with its clients.

Download the PDF to read the full article.